Enlarge David Duprey/AP
Eastman Kodak Co. headquarters is shown in Rochester, N.Y. Kodak once employed 60,000 people there, but recently filed for Chapter 11 bankruptcy protection amid foreign competition.
David Duprey/AP
Eastman Kodak Co. headquarters is shown in Rochester, N.Y. Kodak once employed 60,000 people there, but recently filed for Chapter 11 bankruptcy protection amid foreign competition.
A majestic building still dominates the skyline of Rochester, N.Y., the word "Kodak" shining brightly from the top. It's the legacy of George Eastman — the founder of the Eastman Kodak Co. — a company that helped Rochester thrive and gave it the nickname "Kodak Town."
In 1976, Kodak sold 90 percent of the film around the world. The company basically invented digital photography, but it couldn't figure out how to make the transition from film quickly enough to out-compete its Asian rivals. Of the 20 best-selling digital cameras in the U.S., not a single one is from Kodak.
Today, Kodak is barely a shadow of its former self. Earlier this month, the company that in 1982 once employed more than 60,000 people in Rochester — but now has fewer than 7,000 workers there — filed for bankruptcy protection.
Just three years ago, two other iconic American brands, General Motors and Chrysler, were on the ropes. They recovered thanks to government intervention. President Obama even made it the centerpiece of his State of the Union address, when he declared: "We bet on American ingenuity. And tonight, the American auto industry is back."
So what does it take to keep making goods in America and to save the American brand?
Saving American Autos
Before the auto industry bailout, many people in the U.S. and around the world assumed that the age of the American car manufacturer was over. And yet, one need only visit an auto show, like the Washington Auto Show that opened this weekend in Washington, D.C., to see how confident American automakers have become.
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General Motors, headquartered in Detroit, recovered from near disaster after a financial bailout from the federal government.
Bill Pugliano/Getty Images
General Motors, headquartered in Detroit, recovered from near disaster after a financial bailout from the federal government.
There are hundreds of new models all across the showroom floor, and they're innovative cars in terms of their design and their prices. Probably one of the best slogans is Chrysler's "Imported from Detroit," splashed across a huge sign above the company's newest sedan.
GM and Chrysler are now expected to show their best performance since the auto crisis. On Friday, Ford posted its biggest profit in years.
No one at the auto show sounded more confident about American manufacturing than Transportation Secretary Ray LaHood. From the floor of the auto show, he told weekends on All Things Considered host Guy Raz that the return of GM and Chrysler is a "great American story."
"[The auto industry] is back because President Obama decided he was going to make an investment," LaHood says.
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