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What’s the big plan for world foods? The potential?
I want to establish Morrisons as being famous providing the most diverse offering; tailored to communities across the UK. My goal is to establish it as being renowned as the most outstanding UK retailer amongst ethnic shoppers. There is undoubtedly huge potential amongst this category; nearly a fifth of the UK population comes from an ethnic background, spending £25bn on groceries, including £1bn on World Foods.Not only this, but as an example, recent research suggests that Halal meat accounts for up to 15% of meat sales in the UK. This year the Halal food festival in London’s Excel Centre drew 20,000 paying visitors, it just proves that the demand is there. The potential is huge.
What makes the Morrisons offer unique?
We have drawn on the latest available customer data to review our customers’ needs on a store-by-store basis and re-planned over 200 stores to ensure the right ranges were available for customers in the right locations.
We’ve doubled the size of the World Foods team and brought in industry experts such as Paul